Kraken

For Kraken’s largest brand campaign in Germany, featuring Lukas Podolski, the focus was on planning and executing the campaign shoot, while several TV spots were produced simultaneously. This was followed by the development and realization of the full campaign design. The project highlighted Kraken’s presence in everyday German contexts, with authentic scenes in Cologne built around simplicity, trust, and accessibility. The final assets were adapted across out-of-home, digital, and social formats, creating a consistent visual language for the nationwide campaign.